La Rojeña Distillery (Jose Cuervo)
Jose Cuervo's La Rojeña distillery in the town of Tequila. Visits are sold through Mundo Cuervo, from a 45-minute walk through the distillery to blending and bottling sessions; Mundo Cuervo also runs the Jose Cuervo Express train and a hotel in town.

| Drink | Tequila |
|---|---|
| Where | Tequila, Jalisco |
| Directions | Open in Google Maps |
| Tours | 9 experiences, from $19 |
| Booking | Book ahead |
| Stay | Hotel Solar de las Ánimas, the company's 93-room hotel in Tequila, is listed on the Mundo Cuervo site; it also sells day passes. |
| Checked | Facts taken from the distillery's site, 2026-10-05 How facts are checked |
Visit
| Experience | Price | Length | What it includes |
|---|---|---|---|
| Classic Experience | MXN 345 (about $19) | 45 min | Guided visit of La Rojeña showing how tequila is made; the site lists 45 minutes to 1 hour. |
| Jose Cuervo Experience | MXN 585 (about $32) | 90 min | The Classic Experience plus a tasting of Jose Cuervo Tradicional expressions, with cooked agave and a four-glass educational tasting. |
| Jose Cuervo & Agave Fields | MXN 1,305 (about $72) | 180 min | Agave fields and La Rojeña in one tour, with a Jose Cuervo Tradicional tasting and Mexican snacks. |
| The Route of Origin | MXN 1,900 (about $104) | 540 min | A day from Guadalajara to Tequila through the agave fields, ending with a tasting of the company's top tequilas. |
| Tequilero Gourmet | MXN 3,790 (about $208) | 180 min | The full production process, a blend of your own in a commemorative damajuana, and a Dobel tasting. |
| Blending Dobel | MXN 3,150 (about $173) | 120 min | Make a personal blend and bottle it in a special-edition damajuana. |
| Reserva de la Familia Bottling | MXN 3,650 (about $201) | 120 min | Fill your own bottle of Reserva de la Familia straight from the barrel. |
| Chocolate Tasting | MXN 785 (about $43) | 90 min | Tequila and chocolate pairing with Reserva de la Familia. |
| Food & Tequila Pairing | MXN 1,035 (about $57) | 120 min | Three courses paired with a blanco, a reposado and an añejo. |
Book online on the Mundo Cuervo site through its Peek booking pages, or call the tours line on +52 374 742 0700.
Stay
Hotel Solar de las Ánimas, the company's 93-room hotel in Tequila, is listed on the Mundo Cuervo site; it also sells day passes. Rooms
Buy
A La Rojeña store is named in the Jose Cuervo Express terms as a ticket sales point.
Get there
- Guadalajara, Ferromex railway station: Jose Cuervo Express train (Saturdays; train one way, bus the other), about 120 minutes.
Own a piece
- Reserva de la Familia Bottling. Fill your own bottle from the barrel, MXN 3,650, 2 hours.
- Blending Dobel. Your own blend bottled in a special-edition damajuana, MXN 3,150, 2 hours.
Classes
- Blending Dobel, 2 hours
- Tequilero Gourmet, 3 hours
Nearby
Casa Sauza
Tequila, same town
El Tequileño (La Guarreña distillery)
Tequila, same town
La Cofradía
Tequila, same town
Distances are between town centres, not farm gates.