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La Rojeña Distillery (Jose Cuervo)

45 to 540 min · from $19 · book ahead

Jose Cuervo's La Rojeña distillery in the town of Tequila. Visits are sold through Mundo Cuervo, from a 45-minute walk through the distillery to blending and bottling sessions; Mundo Cuervo also runs the Jose Cuervo Express train and a hotel in town.

Drawing of a lime wedge beside a blue line-drawn tequila bottle

Book on the distillery's site

DrinkTequila
WhereTequila, Jalisco
DirectionsOpen in Google Maps
Tours9 experiences, from $19
BookingBook ahead
StayHotel Solar de las Ánimas, the company's 93-room hotel in Tequila, is listed on the Mundo Cuervo site; it also sells day passes.
CheckedFacts taken from the distillery's site, 2026-10-05 How facts are checked

Visit

ExperiencePriceLengthWhat it includes
Classic ExperienceMXN 345 (about $19)45 minGuided visit of La Rojeña showing how tequila is made; the site lists 45 minutes to 1 hour.
Jose Cuervo ExperienceMXN 585 (about $32)90 minThe Classic Experience plus a tasting of Jose Cuervo Tradicional expressions, with cooked agave and a four-glass educational tasting.
Jose Cuervo & Agave FieldsMXN 1,305 (about $72)180 minAgave fields and La Rojeña in one tour, with a Jose Cuervo Tradicional tasting and Mexican snacks.
The Route of OriginMXN 1,900 (about $104)540 minA day from Guadalajara to Tequila through the agave fields, ending with a tasting of the company's top tequilas.
Tequilero GourmetMXN 3,790 (about $208)180 minThe full production process, a blend of your own in a commemorative damajuana, and a Dobel tasting.
Blending DobelMXN 3,150 (about $173)120 minMake a personal blend and bottle it in a special-edition damajuana.
Reserva de la Familia BottlingMXN 3,650 (about $201)120 minFill your own bottle of Reserva de la Familia straight from the barrel.
Chocolate TastingMXN 785 (about $43)90 minTequila and chocolate pairing with Reserva de la Familia.
Food & Tequila PairingMXN 1,035 (about $57)120 minThree courses paired with a blanco, a reposado and an añejo.

Book online on the Mundo Cuervo site through its Peek booking pages, or call the tours line on +52 374 742 0700.

Stay

Hotel Solar de las Ánimas, the company's 93-room hotel in Tequila, is listed on the Mundo Cuervo site; it also sells day passes. Rooms

Buy

A La Rojeña store is named in the Jose Cuervo Express terms as a ticket sales point.

Get there

Directions in Google Maps

Own a piece

Classes

Nearby

Distances are between town centres, not farm gates.

Facts from mundocuervo.com (2026-10-05), mundocuervo.com (2026-10-05), mundocuervo.com (2026-10-05), mundocuervo.com (2026-10-05), mundocuervo.com (2026-10-05). Not yet confirmed with the distillery directly. Prices and hours change; the distillery's own site is the final word. USD figures are approximate, at the rate of 2026-10-05.